Network Marketing: Selling your Products and Services

June 14th, 2006 by Bill Perry in Network Marketing, Business, Marketing

This is the second in my series of articles regarding Network Marketing.

As promised in my last post, this article will focus mostly on a relatively important aspect of building an organization in a legitimate Network Marketing Business, which is the product(s) or service(s) that a company offers to the public.

In evaluating a Network Marketing company, or for that matter ANY company that you are considering joining, investigate the products and services. When (synonym for investigating) the products and services, make sure the company HAS products and services. If you are looking at a company, and can’t easily discern what of value the company offers,you may be well advised to run. There have been a LOT of companies that, instead of offering a product or service of value, seem to be merely “laundering money amongst friends.”

Any good Network Marketing company should have an abundance of training materials to help you learn the product’s features and benefits. To go along with this, the person who sponsors you into the business will work with you and train you in how to do an effective product presentation to outline these features and benefits.

Some of you are saying, “Why would I need to learn about the features, I was already given the presentation when I signed up!” Well, the simple reason why we need more training is honestly that most of us won’t even REMEMBER all the features and benefits from that initial presentation. That’s why some of the companies have a regular meeting. Training is offered, but just as importantly, a product presentation is given to bring prospective customers to. This makes use of a memory enhancing technique called Spaced Repetition, which basically says that the more we are exposed to a concept or idea, the more likely we will be to remember it effectively. This is good because new people in the company can begin to show the product and profit-building opportunity to prospective customers without being Masters of the Trade. That is the beauty of a well-thought-out Network Marketing plan. We’ll get into this more in the future article “The Power of Building Systems”.

When you are looking to get into a Network Marketing plan, make sure and doubly sure that there will be adequate support as you build your business. If you are talking to a potential sponsor in a particular company, let them know that you expect to be well-trained in the most effective ways to approach prospects about the product and the business opportunity. If you gut tells you that something is not right about what this person is saying, you may want to consider either finding a better sponsor within the company. If that doesn’t work, perhaps find another company. The bottom line is, a product presentation can be memorized and rememorized, but you will not effectively remember it until you actually start DOING some presentations. A really good sponsor will go along with you on your first few presentations, and just watch you.

Have you ever seen a good movie, eaten at a good restaurant, or read about a killer sale at the store? Odds are, you told someone about it. That is basically what we do in Network Marketing. We share a product or service that we find of value. That leads to another important aspect of the business: Passion. When you are passionate about something, it can lead you to do amazing things.

I will write more about Passion in a future article called “Passion: The Fuel that Leads to Greatness”.

Take care of yourself and others!

Posted in Network Marketing, Business, Marketing |