This is part 1 in an 8-part series about the B-I Triangle? put forth by Robert Kiyosaki in his book “Rich Dad’s Guide to Investing” (aff).
The mission of a business is the most essential aspect to it’s survival.
The reason the mission is so very important is that it serves to keep the organization focused and guided toward a specific end result.
The mission of a business serves as a guiding light during all stages of the company’s growth and existence. The mission solidifies the entire organization’s collective efforts and operations.
In his book, Kiyosaki outlines how the mission is actually made of up two parts: the spiritual mission, and the business mission.
The spiritual mission, for the company, is the part where the company focuses on what life-enhancing value can be brought to the public. For the Ford Motor Company, Henry Ford’s original mission was simply “to democratize the automobile”. This implied Ford’s wish to make automobiles affordable to the masses rather than just the wealthy few.
The business mission, likewise, is more focused on the brick-and-mortar profit-generating goals of the company. A good example of this, for the proverbial XYZ Corporation, could be “To be the market leader in our industry, earning in excess of $100Million per year.”
The ideal situation is for both the spiritual and business missions to be balanced with one another. If a company focuses too much on one aspect and not the other, the long term growth or even the very existence of the company will be in danger. In essence, the mission of a company is to provide as much value to the public and the marketplace, while maintaining enough profitability to CONTINUE to remain in business as long as possible to keep providing the value.
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