What if the elevator pitch doesn’t go as planned?
July 18th, 2006 by Bill Perry in Network Marketing, BusinessI came across a really cool article about Elevator Pitches today on Digg.
An Elevator Pitch is that short-but-sweet explanation of your company, product or service that can be given in about 30 seconds, the average time of an elevator ride.
Here’s are questions to ponder, though:
1. What happens if the elevator ride ends faster than 30 seconds? How can you maintain interaction and pique your intended recipient’s curiosity?
2. What happens if the elevator gets stuck? Do you give in to the temptation to go ahead and give a complete presentation, or do you keep it at 30 seconds, then switch to more casual conversation about your golf swing?
Let me know what you think…


