This is part 5 in an 8-part series about the B-I Triangle? put forth by Robert Kiyosaki in his book “Rich Dad’s Guide to Investing“.
The article links are Mission, Team, Leadership, Cash Flow Management, Communications, Systems., Legal, Product
In this article, I’ll be touching on the Communications aspect of the B-I Triangle?.
Communications is made up of two types: External and Internal.
External communications has to do with the methods and ways a business sends and receives information to the outside world. This may encompass marketing and advertising, press releases, product recall bulletins, and so on.
External communications are any communications with the outside, that affect your business’ goodwill and reputation.
Marketing and Sales have to do with any methods of poduct awareness and product exposure to the public. This could involve direct mail campaigns, television and radio ads, Network Marketing, print advertising and even something as “small” as printing up business cards.
Building a sales and marketing force into your team is essential if you plan on long-term product profitability.
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